Investing in organic SEO is more important now than ever. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organisation's branding efforts and online presence.
SEO audit forms the basis of your growth strategy. This is where I open up the site to uncover any issues preventing growth.
I make sure that search engines can access your site on desktop & mobile
Here I determine if search engines are actually indexing your pages
I analyse your page against factors that influence search engine rankings.
Quality links are still the most important ranking factor. I eliminate the junk and atract quality links.
Having a clear picture of your competitors is essential to formulating your growth strategy.
I make sure you show up for local searches. This is an easy win.
Google and other search engines are making a shift from traditional SEO to quality and authoritative content. Users also love great content.
Identifying thin content is key to other on page ranking factors.
Low quality content puts any visitor off. I conduct a critical audit of your content.
I eliminate duplicate content issues that cause rakings and traffic loss.
Your content must be accessible to search engines or it simply won't index it.
Keyword targeting is an integral part of your traffic growth success.
Great content is the foundation of good SEO and an integral part of online marketing
Google uses a variety of on page factors to rank your page. I make sure we cover them giving your page the rank it deserves.
Titles is an important on page ranking factor. Gain the most from it.
Keeping url's clean, relevant and descriptive is key to engaging users.
Adding modifiers help you rank for longer search phrases.
Rich media engage users, reduce bounce rates and keep visitors around for longer.
Heading tags defines which parts of your content are important
Keywords should be present and well placed on the page
Regardless of a site’s needs, one feature that is critical to all sites’ success is mobile-friendliness.
Linking to your most important content is key to telling Google what your most important content is.
Vistors are not patient so give them the best experience.
Google looks for synonyms to deternine a page relevancy. Use it well.
No one likes to wait. Fast loading images and desciptive text is key.
Just like links, Google factors in social sharing. Give visitors a reason to share
Longer content tends to rank much higher. More content also captures more search volume.
High bounce rates signals a poor expeience. Google factors this in so give visotors a reason to stay.
No short cuts! A scalable natural link strategy is what gets you to the top and keeps you there.
I review your existing link profile against a number of different metrics.
Cleaning up a toxic dead beat link profile is key to moving forward.
This where the fun starts. I work with you to find the best suited and most valuable content piece that will attract links and generate leads.
If you fell for one of the snake oil link building packages then there is a good chance you have been hit by a penatly. I'll do the mopping up.
If you can't measure it, you can't improve it. I make sure you have the right measurements in place to make informed business decisions.
I implement tracking for new sites and existing sites that aren't making full use of Google's powerful tracking suite.
Tag manager offers many features to fine tune tracking and is a great add on for Google Analytics
This is where I track your keywords rankings across different devices, countries and search engines.
The client dashboard is where you can track performance and my progress
Let's discuss how I can make your website more successful.